Abstract:
This study examined how Tanzania consumers are environmentally responsible as an
intervention to ensure sustainable environmental protection. This is an area which contain
anecdotal findings in Tanzania despite growing world-wide debate on its importance in the
current era. Despite many efforts of the government to protect the environment,
environmental associated challenges are still highly prevalent in different parts of the
country, requiring some serious interventions. Data for this study were gathered using self
administered questionnaire from 300 respondents who were selected through convenience
and purposive sampling in Dar es Salaam City. The environmentally responsible behavior
(ERB) of consumers was measured in a form of Mean Score Value (MSV) by using the
ECOSCALE. Descriptive Statistics analysis using IBM SPSS Statistics software was used to
obtain the MSV. The MSV revealed that consumers in Tanzania have a medium-high ERB.
The T-Test and ANOVA revealed insignificant mean differences of ERB between gender,
age, education level and occupation. Due to the attained ERB scores, this study recommends
strategies to impart environmentally responsible behavior among consumers. This can be
through inculcating environmental responsible behavior among consumers by having
environmental related courses at different levels of the study.
Keywords: Environmentally Responsible Behavior, Pollution, ECOSCALE, Consumer,
Environmental Protection
